How It Works · 60 Seconds

The Daily Knock List. Homeowners Who Actually Need A Roof.

Intent-Based Marketing

Your Canvassers Are Knocking The Wrong Doors.

Every morning we tell you the right ones. Homeowners in your ZIPs who actually need a roof — addresses for your canvassers, DNC-clean phones for your callers. Never shared with another roofer in your city.

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The Daily Math

120 Knocks. 1 Contract. What About The Other 119?

Renters. Tire kickers. Roof already done last spring. Doors that never opened. Your rep just burned 8 hours to find one yes in a pile of noise.

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The Hidden Cost

Your Best Canvasser Is Already Updating His Resume.

He hasn't said it out loud. But he's tired of knocking 120 doors for one thin commission check — and his buddy at the storm-chase crew across town is clearing $12K a month.

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The Lead Market

Angi Sold That "Exclusive" Lead To 15 Other Roofers.

Same name. Same number. Inside 10 minutes. The FTC fined them $7.2M for it in 2023. Vermont fined them another $2M in 2025. Nothing changed.

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The Real Number

Your Real Cost Per Signed Roof: $1,100+.

Not the $95 Angi invoice. That's the lead. The $1,100 is what happens after — the ghosts, the dead doors, the rep who quit, the crew idling while you chase the next one.

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The Diagnosis

You Don't Have A Sales Problem.
You Have A List Problem.

Your pitch is fine. Your install quality's better than the storm chasers two streets over. You're just knocking the wrong houses.

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The Window

By The Time They Google "Roofer," You're Bid #6.

The homeowner decides in week zero. You show up in week five. Five other roofers beat you to the kitchen counter — and whoever drops price wins.

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The Signal

3 Weeks Before They Google, They're Already Online.

Reading storm articles. Pulling up their insurance policy. Pinning roof ideas. Every click is a signal — if you know where to look.

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What We Track

Every Click Is A Signal. We Match It To A Name.

Storm articles. Insurance claim pages. Roof forums. Pinterest boards. When a homeowner in your ZIPs starts leaving that trail, we tag them, skip-trace the phone, and hand you the address.

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The Product

We Built Intent-Based Lists.

Not a lead form. Not a storm map. Not "propensity modeling" off property records. A real list of homeowners shopping for a roofer right now — today.

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The Record

Name. Address. Phone. DNC-Clean. Intent-Scored.

Your canvasser gets the address to knock. Your caller gets a phone that rings — DNC-clean, not a disconnect. Both from the same record.

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How You Get It

Fresh List Every Morning. Straight To Your CRM.

50+ intent-verified records a day. New CSV in your inbox at 6am — or pushed straight into your CRM before your crew hits the street. No portal, no login.

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The Result

Same Crew. Same Pitch. More Signed Roofs.

Your team stops burning hours on dead doors. Your phone starts ringing back. Your best rep stops answering the recruiter's calls.

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Why The Chase Crews Can't Copy This

The Storm Chasers Can't Get This List.

One roofer per city. Once your ZIPs are locked, the chase crew rolling in from out of state has no edge except cheap labor. And cheap labor doesn't close.

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The Structural Truth

Angi Makes More Money When You Lose.

More roofers bidding on the same homeowner = higher prices = more revenue for Angi, Google, and Facebook. They're not going to fix this. They built this.

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The Real Play

Stop Renting Leads. Own The Pipeline.

Angi can cut you off tomorrow. Google can triple your CPL. Facebook can nuke your ROAS overnight. A list you own — nobody can turn that off.

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The Rule

One Roofer Per City. That's It.

Once your market locks, it's locked. The guys across town keep buying Angi leads. You get homeowners nobody else in your city has seen.

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Why Only One

If We Sold To Everyone, We'd Be Angi.

Exclusivity is the whole point. The homeowners on your list haven't been called by anyone — because nobody else in your city has them.

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The Terms

No Contracts. No Shared Leads. No Cancel Fee.

Month-to-month. Leave on 30 days' notice. If the list doesn't sign contracts, you don't pay. That sentence doesn't exist anywhere else in the industry.

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Who This Works For

Built For Local Roofers. Not National Chains.

Licensed. Insured. Pulls permits. Stands behind the work. If that's you and you want to own your city — you're in the right place.

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The Demo

15 Minutes. Live. Your ZIPs.

No pitch deck. We pull up your service area and you watch — live — as the system filters to the homeowners about to shop a roofer in the next 30 days.

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What You Get

Daily List. Skip-Traced. DNC-Clean. One Per City.

No contracts. No shared leads. Fresh names in your CRM every morning. Your crew walks out Monday already knowing who's opening the door.

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Your Turn

Is Your City Still Open?

Book 15 minutes. Live screen-share of your actual data. You'll see the real homeowners in your ZIPs already in the decision window.

If it's a fit, you lock the city and work the first list Monday. If not, you keep the sample — no contract, no follow-up.

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One roofer per city. No contracts. Cancel anytime.
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